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Digital Marketing Course - From Zero To Hero

Module 1: Introduction To Digital Marketing

1. Introduction (4:33)
2. What Is Digital Marketing (7:31)
3. Traditional Vs Digital Marketing (5:36)
4. Traditional Vs Digital Marketing Explained Example (5:36)
5. How Digital Marketing Helps Business To Grow (5:20)
6. How Digital Marketing Is Implemeted (7:11)
7. Scope Future Of Digital Marketing (5:16)
8. Digital Marketing Process - Overview (23:19)

Module 2: Website Planning & Creation using WordPress

1. Introduction (5:14)
2. Introduction To Website Plannning (1:21)
3. Different Types Of Websites (7:03)
4. Understanding Website Terminology And Purchasing Domain Name (13:35)
5. Getting A Hosting / Server (16:04)
6. What Is Nameservers & How To Change In Your Domain Name Control Panel (9:09)
7. How To Install New Wordpress Site (11:18)
8. How To Create Email Address Of Your Own Domain Name (5:56)
9. How To Customize Themes (28:12)
10. Create Pages Posts Categories & Tags (10:56)
11. What To Do After Wordpress Installation (9:48)
12. How To Use Divi Theme To Design A Website (28:56)
13. Convert Website From Http To Https (7:05)
14. What Is Payment Integration (11:04)
15. How To Write Content For A Website (22:23)
16. What Is Whois ? What We Know With Whois (4:06)
17. Website Planning 1 (12:27)
18. Website Planning 2 (31:52)

Module 3: Email Marketing

1. Introduction (2:45)
2. Introduction To Email Marketing (21:32)
3. Dive Deep In Mailchimp (29:41)
4. What Is Audience In General & In Mailchimp (13:05)
5. Creating And Publishing Normal Website Form (9:38)
6. Creating And Publishing Pop-ups On Our Website (11:21)
7. How To Integrate Email Marketing Data In Google Analytics (9:29)
8. How To Increase Open Rates Of Emails (15:32)
9. How To Increase Click Rates Of Emails (7:53)
10. How To Change Email Id In Your Mailchimp Campaign (6:37)
11. Create Newsletter In Mailchimp (4:41)
12. How To Create Auto Responder & Its Importance (6:13)

Module 4: Lead Generation through Digital Marketing Campaigns

1. Introduction (2:54)
2. How To Design Landing Pages (8:38)
3. Lead Generation Landing Page (13:23)
4. A Good Landing Page (8:39)
5. Designing A Landing Page Using Mailchimp (5:07)
6. What Is A B Testing (15:07)

Module 5: Google Adwords (Search Engine Marketing)

1. Introduction (3:53)
2. Google Adwords Overview (7:36)
3. Organic vs Paid click (7:14)
4. Google Adwords PPC - Pay Per Click (20:26)
5. Google Adwords Algorithmn (15:20)
6. Adwords Search Campaign Setup & Analysis (13:26)
7. Analyze Your PPC Competitiors (27:01)
8. How To Select A Right Campaign Type (9:42)
9. Target Right Audience (10:49)
10. Determine Your Bids & Budgets (11:05)
11. 6 Tips To Write Effective Ads (10:33)
12. Choose Profitable Keywords (12:55)
13. Advance Campaign Settings (13:15)
14. Google Display Ads (21:22)

Module 6: Google Analytics

1. Introduction (4:32)
2. Analytics Overview - What Gets Measured Can Be Improved (8:34)
3. Analytics Offsite - Spyfu & SimilarWeb (9:23)
4. Analytics Accout Setup Installation & Adding Code On Our Website (7:51)
5. Analytics Account Setup Enable Data Collection Option (7:28)
6. How To Setup Goal & Track Your Conversion (6:36)
7. Analytics Filter Internal Traffic (3:46)
8. Analytics Set Custom Alert (4:14)
9. Google Analytics Annotation (3:50)
10. 4 Pillars Of Analytics To Grow Your Business (3:07)
11. Audience Age Interest Report (7:51)
12. Audience Report Geo Technology Report (7:31)
13. Acquisition (16:58)
14. Acquisition Best Hour Day Report (4:24)
15. Acquisition Campaign Tagging (5:30)
16. Acquisition Google Ads Search tool (3:34)
17. Behaviour Report (15:12)
18. Conversion Report (7:47)

Module 7: Search Engine Optimization (SEO)

1. Introduction (2:29)
2. What Is Seo Introduction (6:55)
3. Search Engine Working (17:41)
4. Overview Of Search Engine Optimization (9:15)
5. Relevance CTR - Click Through Rate (6:08)
6. What Is Keyword (4:56)
7. How To Do Keyword Research (8:29)
8. Brainstorm Keyword Ideas (13:29)
9. Narrow Down Keyword list (10:58)
10. How To Install & Use Moz Toolbar in Chrome (2:30)
11. What Is PA & DA (4:12)
12. How to Implement Seo for our websites (2:23)
13. What is On Page Seo (4:20)
14. What is Title Tags & How To Write Title Tags (9:30)
15. On Page Seo Url Structure - Which Seperator is Best (6:59)
16. On Page Seo Description - How to Write It (6:53)
17. On Page Seo Image Search - How To gain Traffic From Image Search (9:56)
18. On Page Reduce Bounce Rate (4:20)
19. On Page Out bound Inbound Links (7:53)
20. Header Tags Magic (5:03)
21. On Page Longer content With Social Signal (9:28)
22. On Page Schema (9:03)

Module 8: Link Building From Basic To Advance

1. Introduction (2:33)
2. Introduction To Link Building (9:37)
3. Analyze Competitiors To Find BackLinks Fast (8:24)
4. How To Get More Quality Links (8:37)
5. How To Build Authoritive Link Using Crowd Source (4:48)
6. Link Building Bonus Tips Using Web2.0 (4:17)
7. Bonus 1 - Advance Tiered Link Building - Antidoe For Your Website (11:07)
8. PBN - Private Blog Network - Plan To Be at Top (5:35)

Module 9: Google My Business (GMB) - Local Business

1. Introduction (2:45)
2. Introduction To GMB (6:13)
3. 3 Reasons Why GMB Is Important (8:55)
4. What Is NAP (3:31)
5. Reviews & Reviews - Importance & How To Get (5:44)
6. GMB Account Setup (3:53)
7. GMB Live Dashboard (11:57)
8. Ranking Tips To Outrank Your Competitor (7:53)

Module 10: Google Webmaster

1. Introduction (1:59)
2. What Is Google Search Console & Why To Use It (7:53)
3. How To Add Website In Search Console & Dashboard Overview (5:34)
4. Google Webmaster Dashboard-in Depth (8:07)

Module 11: Facebook Marketing

1. Introduction (3:44)
2. Why Facebook Marketing Is Important For Your Business (7:11)
3. Facebook Value Proposition & Marketing Goal (10:20)
4. 4 Steps To Gain 1000 Organic Likes For Your Page (10:20)
5. Proven Post Formulas To Drive Engagement (17:07)
6. 9 Proven Facebook Post Formulas (13:59)
7. Build Foundation Of Genuine & Relevant Likes (10:51)
8. Find Growth opportunities in 5 Facebook Insight Report (10:24)
9. Get in Facebook Ad Manager (15:56)
10. Facebook Advertisement Secrets (10:24)
11. Bonus - How To Run Ads for Maximum Conversion (6:49)

Module 12: Linkedin Marketing

1. Introduction (3:05)
2. 7 Reason Why You Need To Create Linkedin Profile (15:36)
3. Linkedin Dashboard Overview (7:38)
4. Linkedin Groups & Its Importance (5:18)
5. Linkedin Company Page (6:21)
Linkedin Ads (10:01)

Module 13: Twitter Marketing

1. Introduction (1:31)
2. Twitter Marketing - How Twitter Works (9:45)
3. Twitter Account Overview - Twitter Dashboard (6:03)
4. Get More Retweets - 4 Ways To Get More Retweets (5:30)
5. Optimize Your Profile (4:54)
6. Cross Polinate Your Twitter Account (6:41)
7. Use Of Hash Tags (10:32)
8. Twitter-ads (5:29)

Module 14: Youtube Marketing & Making money from youtube ads

1. Introduction (3:27)
2. Youtube Why This is Important For Your Business Or Product (6:14)
3. Youtube Marketing Strategy - Searchability & Discoverability (6:36)
4. Youtube Watch Time Is Golden For Your Ranking (5:33)
5. Subscriber's are Critical For Your Youtube Growth (9:01)
6. What Your Need To Create Video's on Youtube (4:11)
7. Youtube Account Setup & Optimization (8:59)
8. How to Find Untapped Youtube Keywords (7:00)
9. Youtube Video Format for Sure Success (8:30)
10. Youtube Seo - Rank Your Video To Top (5:38)
11. Youtube Thumbnail - Create Eye Catching Thumbnail (9:32)
12. Youtube Annotation Cards (5:13)
13. 5 Ways To Promoted Youtube Videos To Gain Initial Views (5:25)
14. 5 Youtube Metrics To Measure Video Performance (7:51)
15. Youtube Monetization - Different Types of Money Making Options (7:45)
16. Youtube Ads - How to Control Ads Which are displayed on Your Videos (6:57)

Module 15: Online Display Advertising

1. Introduction (1:36)
2. What is Orthodox display ads & its Relevancy in Current Senario (16:11)

Module 16: Content Marketing

1. Introduction (1:50)
2. What is Content Marketing & Strategy of Implementation (10:01)
3. 15 Types of Content & Its Marketing (9:42)
4. How To Get Content Idea That Gets Viral on its Own (7:19)
5. How to Use a Single Content To Convert it in many Formats (8:36)

Module 17: Quora Marketing

1. Introduction (2:26)
2. What & Why Quora Marketing (8:40)
3. How To Create & Optimize Your Quora Profile (7:49)
4. How To Indentify Question Worth Answering (8:37)
5. Bring Traffic Back To Your Website From Quora (9:30)
6. Track Quora Traffic In Google Analytics & Measure Conversion (4:31)

Module 18: Mobile Marketing

1. Introduction (2:16)
2. What Is Mobile Marketing (6:19)
3. What Is Mobile Friendly Websites (6:19)
4. What Is Mobile Friendly Emails (7:11)
5. What Is Mobile Friendly SMS (5:55)
6. Adding Mobile Apps In Your Marketing Strategy (15:41)
7. Creating Apps For Money Making (8:49)
8. Promotional & Transactional SMS (7:14)

Module 19: Affiliate Marketing

1. Introduction (1:46)
2. What Is Affiliate Marketing & How It Works ? (15:03)
3. How To Start Affiliate Marketing For Beginners ? (7:06)
4. Steps To Start Affiliate Marketing With A Blog (7:47)
5. Advance Affiliate Marketing Terminology (15:19)
6. Affiliate Marketing Technical Implementation (6:35)
7. Take 100% Control Of Your Affiliate Marketing Links (5:12)

Module 20: Dropshipping

1. Introduction (2:01)
2. What Is Dropshipping Business (5:27)
3. Pro's & Con's Of Dropshipping Business (12:01)
4. How Dropshipping Business In Implemented Conceptually (5:14)
5. How To Bring Traffic For Dropshipping Business (6:22)

Module 21: E-Commerce Website

1. Introduction (1:46)
2. What is e-Commerce Business & Websites (5:41)
3. Create e-Commerce Websites in Minutes Using WooCommerce Plugin's (3:39)
4. Shopify Vs Woo-Commerce (5:44)
5. Check WooCommerce Live Websites (7:07)

Module 22: Online Reputation Management

1. Introduction (1:59)
2. What is Online Reputation ? (6:26)
3. How To Know Your Current Online Reputation ? (10:26)
4. How To Improve Your Online Reputation ? (9:19)
5. How To Handle Negative Customer Reviews Online ? (4:39)

Module 23: Advance Digital Marketing Strategy

Automate Digital Marketing Strategy to Scale Your Business (9:41)

Conclusion

Apply For Internship (3:20)

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